MULTILATINAS: A CONTENT ANALYSIS OF MISSION STATEMENTS AND ITS RELATION WITH THE INTERNATIONAL EXPANSION

This exploratory study aims to analyze the correlation between the international expansion of top Multilatinas and their company mission statements, based on 9 components outlined in the framework provided by David (1989). The sample is composed of those companies ranked by America Economia in 2012 based on their Globalization Index, and their mission statements that were collected through corporate websites (America Economia, 2012). First, a content analysis was conducted in order to identify the presence of each mission component, and a intercoder reliability test was performed by the researchers. Then, a correlation analysis was applied between the mission components by using the phi coefficient and variance analysis (ANOVA) to test correlations between components and the Globalization Index. Results show all companies have fewer than the 9 components suggested by David (1989); there is a weak correlation among components, and there is no relation between components and the Globalization Index.