MARKETING-PRODUCTION DECISIONS IN AN INDUSTRIAL CHANNEL OF DISTRIBUTION

被引：110

作者：

ELIASHBERG, J ^{[1
]}

STEINBERG, R ^{[1
]}

机构：

[1] AT&T BELL LABS,DEPT OPERAT RES,TECH STAFF,HOLMDEL,NJ 07733

来源：

MANAGEMENT SCIENCE | 1987年 / 33卷 / 08期

关键词：

D O I：

10.1287/mnsc.33.8.981

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：981 / 1000

页数：20

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