SQUEEZING THE WASTE OUT OF ADVERTISING

被引：0
|
作者：
COLLEY, RH
机构：
来源：
HARVARD BUSINESS REVIEW | 1962年 / 40卷 / 05期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：76 / 88
页数：13
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