RESEARCHING MARKET FOR MARKETING RESEARCH

被引:0
|
作者
HOPKINS, DS [1 ]
机构
[1] CONFER BOARD INC,NEW YORK,NY 10022
来源
CONFERENCE BOARD RECORD | 1974年 / 11卷 / 11期
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:54 / 59
页数:6
相关论文
共 50 条
  • [41] Marketing beyond the frontier ? Researching the new marketing landscape of virtual worlds
    Saren, Mike
    Harwood, Tracy
    Ward, Janet
    Venkatesh, Alladi
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2013, 29 (13-14) : 1435 - 1442
  • [42] Research on the policy of market-oriented cigarette marketing reform
    Guo, Xingkun
    Li, Jian
    Guo, Jing
    Zhang, Hui
    [J]. Acta Tabacaria Sinica, 2015, 21 (04) : 94 - 98
  • [43] HOW EFFECTIVE IS THE CONTRIBUTION OF MARKET-RESEARCH TO SOCIAL MARKETING
    CROSIER, K
    [J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1979, 21 (01): : 3 - 16
  • [44] Research on Influence of Online Group-Buying Marketing on the Market
    Du, Yating
    [J]. PROCEEDINGS OF THE 2017 9TH INTERNATIONAL ECONOMICS, MANAGEMENT AND EDUCATION TECHNOLOGY CONFERENCE (IEMETC 2017), 2017, 48 : 155 - 158
  • [45] MARKET-RESEARCH - THE FIRST STEP IN YOUR MARKETING PROGRAM
    WALTERS, JC
    [J]. COLLEGE AND UNIVERSITY, 1994, 70 (01): : 4 - 13
  • [46] FIRST YEAR OF THE DEGREE IN MARKETING AND MARKET RESEARCH: INTERNAL EVALUATION
    Alvarez Verdejo, E.
    Gonzalez Aguilera, S.
    Fernandez Pascual, R.
    [J]. INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE, 2012, : 5903 - 5906
  • [47] DESIGN AS A FUNCTION OF MARKETING HOW MARKET RESEARCH INFLUENCES DESIGN
    PILDITCH, J
    [J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1969, 11 (02): : 186 - 189
  • [48] Market Response and Marketing Mix Models: Trends and Research Opportunities
    Bowman, Douglas
    Gatignon, Hubert
    [J]. FOUNDATIONS AND TRENDS IN MARKETING, 2009, 4 (03): : 129 - 207
  • [49] AN ACTIVE AND GOALSET MARKETING MUST BE FOUNDED ON A THOROUGH MARKET RESEARCH
    HOPLAND, JW
    [J]. NORSK SKOGINDUSTRI, 1970, 24 (01): : 12 - &
  • [50] RESEARCHING MARKETING PROBLEMS AND OPPORTUNITIES WITH FOCUS GROUPS
    WELCH, JL
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 1985, 14 (04) : 245 - 253