THE SHRIKES DISPLAY ADVERTISING

被引:0
|
作者
SLOANE, SA
机构
关键词
D O I
暂无
中图分类号
X176 [生物多样性保护];
学科分类号
090705 ;
摘要
引用
收藏
页码:32 / 39
页数:8
相关论文
共 50 条
  • [21] Maximization of Online Display Advertising Slots
    Ou, Haiying
    [J]. 2012 FIFTH INTERNATIONAL CONFERENCE ON BUSINESS INTELLIGENCE AND FINANCIAL ENGINEERING (BIFE), 2012, : 65 - 68
  • [22] Forecasting Squatting of Demand in Display Advertising
    Gajewar, Amita
    Parmar, Jignesh
    Wu, Lizhong
    Yerneni, Ramana
    [J]. 2016 IEEE INTERNATIONAL CONFERENCE ON BIG DATA (BIG DATA), 2016, : 1587 - 1594
  • [23] Modeling Delayed Feedback in Display Advertising
    Chapelle, Olivier
    [J]. PROCEEDINGS OF THE 20TH ACM SIGKDD INTERNATIONAL CONFERENCE ON KNOWLEDGE DISCOVERY AND DATA MINING (KDD'14), 2014, : 1097 - 1105
  • [24] Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness
    Auschaitrakul, Sumitra
    Mukherjee, Ashesh
    [J]. PSYCHOLOGY & MARKETING, 2017, 34 (04) : 463 - 480
  • [25] Display advertising: the role of context and advertising appeals from a resistance perspective
    Tsiotsou, Rodoula H.
    Hatzithomas, Leonidas
    Wetzels, Martin
    [J]. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2024, 18 (02) : 198 - 219
  • [26] Display characteristics: Product differentiation and truth in advertising
    Bardsley, JN
    [J]. COCKPIT DISPLAYS X, 2003, 5080 : 379 - 386
  • [27] Bid Optimization by Multivariable Control in Display Advertising
    Yang, Xun
    Li, Yasong
    Wang, Hao
    Wu, Di
    Tan, Qing
    Xu, Jian
    Gai, Kun
    [J]. KDD'19: PROCEEDINGS OF THE 25TH ACM SIGKDD INTERNATIONAL CONFERENCCE ON KNOWLEDGE DISCOVERY AND DATA MINING, 2019, : 1966 - 1974
  • [28] Optimizing Display Advertising in Online Social Networks
    Abbassi, Zeinab
    Bhaskara, Aditya
    Misra, Vishal
    [J]. PROCEEDINGS OF THE 24TH INTERNATIONAL CONFERENCE ON WORLD WIDE WEB (WWW 2015), 2015, : 1 - 11
  • [29] Implications of "Online Display Advertising: Targeting and Obtrusiveness"
    Goldfarb, Avi
    Tucker, Catherine Elizabeth
    [J]. MARKETING SCIENCE, 2011, 30 (03) : 413 - 415
  • [30] Optimizing direct response in Internet display advertising
    Aksakalli, Vural
    [J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 11 (03) : 229 - 240