Some philosophical problems for service-dominant logic in marketing

被引：12

作者：

Wright, Malcolm ^{[1
,3
]}

Russell, Deborah ^{[2
]}

机构：

[1] Massey Univ, Coll Business, Sch Commun Journalism & Mkt, Private Bag 11-222, Palmerston North 4442, New Zealand

[2] Massey Univ, Coll Business, Sch Accountancy, Palmerston North 4442, New Zealand

[3] Univ South Australia, Ehrenberg Bass Inst Mkt Sci, Adelaide, SA 5001, Australia

来源：

AUSTRALASIAN MARKETING JOURNAL | 2012年 / 20卷 / 03期

关键词：

Service-dominant logic; Marketing theory; Philosophical criticism;

D O I：

10.1016/j.ausmj.2012.02.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Vargo and Lusch (2004, 2008, 2009) developed a synthesis of service-dominant logic and called for a major shift towards service thinking, which has been well received by the academic marketing community. However the arguments to date have overlooked issues of testability, over-explanation, and normative power, and they are undermined by a definitional slide in the justification of service-dominant logic. We discuss these issues and suggest that they may create problems for service-dominant logic in its current form. We call for further conceptual development to address these points, and to enable discriminative tests between alternative service-based interventions. (C) 2012 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved.

引用

页码：218 / 223

页数：6

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