DEVELOPING A STRATEGIC MARKETING ORIENTATION IN A LARGE INDUSTRIAL FIRM

被引：2

|

作者：

BROWN, JA

SOMMERS, DE

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1982年 / 11卷 / 03期

关键词：

D O I：

10.1016/0019-8501(82)90047-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：167 / 171

页数：5

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