DEVELOPING A STRATEGIC MARKETING ORIENTATION IN A LARGE INDUSTRIAL FIRM

被引：2
|
作者：
BROWN, JA
SOMMERS, DE
机构：
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1982年 / 11卷 / 03期
关键词：
D O I：
10.1016/0019-8501(82)90047-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：167 / 171
页数：5
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