THE SPOT - THE RISE OF POLITICAL ADVERTISING ON TELEVISION - DIAMOND,E, BATES,S

被引:0
|
作者
HIEBERT, RE
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:54 / 56
页数:3
相关论文
共 50 条
  • [21] More Cold Case Than Hot Spot A Study of Public Opinion on Political Advertising in Swedish Television
    Grusell, Marie
    Nord, Lars
    [J]. NORDICOM REVIEW, 2010, 31 (02) : 95 - 111
  • [22] Local Television and Newspaper Coverage of Political Advertising
    Fowler, Erika Franklin
    Ridout, Travis N.
    [J]. POLITICAL COMMUNICATION, 2009, 26 (02) : 119 - 136
  • [23] Public perceptions of television and online political advertising
    Ridout, Travis N.
    Franz, Michael M.
    Fowler, Erika Franklin
    Kang, Taewoo
    [J]. RESEARCH & POLITICS, 2024, 11 (02)
  • [24] How TV sponsorship can help television spot advertising
    Bellman, Steven
    Murphy, Jamie
    Arismendez, Shruthi Vale
    Varan, Duane
    [J]. EUROPEAN JOURNAL OF MARKETING, 2019, 53 (01) : 121 - 136
  • [25] The relative performance of TV sponsorship versus television spot advertising
    Olson, Erik L.
    Thjomoe, Hans Mathias
    [J]. EUROPEAN JOURNAL OF MARKETING, 2012, 46 (11-12) : 1726 - 1742
  • [26] DIFFERENCES BETWEEN THE LEVELS OF SPOT AND NETWORK TELEVISION ADVERTISING RATES
    PETERMAN, JL
    [J]. JOURNAL OF BUSINESS, 1979, 52 (04): : 549 - 561
  • [27] Political advertising in Bulgarian television (1990-1994)
    [J]. Informatologia, 29-30 (3-4): : 249 - 250
  • [28] RHETORICAL METHODS OF LINGUISTIC MANIPULATION IN POLITICAL TELEVISION ADVERTISING
    Kondratenko, Nataliya
    [J]. PSYCHOLINGUISTICS, 2008, 1
  • [29] Food advertising on children's television
    Maher, Jill Kurp
    Lord, John B.
    Hughner, Renee Shaw
    Childs, Nancy M.
    [J]. YOUNG CONSUMERS, 2006, 7 (04): : 41 - +
  • [30] CONTENT OF TELEVISION POLITICAL SPOT ADS FOR FEMALE CANDIDATES
    BENZE, JG
    DECLERCQ, ER
    [J]. JOURNALISM QUARTERLY, 1985, 62 (02): : 278 - &