共 50 条
- [32] Marketing Banking: Identifying the Insightful Marketing Mix in Banking [J]. 2013 3RD INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2013), VOL 1, 2013, : 9 - 15
- [33] The Use of Marketing Research For the Improvement of the Marketing Mix of the Company [J]. RECENT ADVANCES IN MATHEMATICS AND COMPUTERS IN BUSINESS, ECONOMICS, BIOLOGY & CHEMISTRY, 2010, : 339 - +
- [37] GUERILLA MARKETING COMMUNICATION TOOLS IN TODAY'S MARKETING MIX [J]. PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 1, 2011, : 257 - 260
- [38] e-Marketing in the Hotel Industry: Marketing Mix Strategies [J]. STRATEGIC INNOVATIVE MARKETING, 2017, : 123 - 129
- [39] MARKETING MIX VARIABLES AND THE DEVELOPMENT OF MIDRANGE THEORIES OF MARKETING STRATEGY [J]. 1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING, 1988, 54 : 33 - 38