THE ADOPTION AND DIFFUSION OF NEW INDUSTRIAL-PRODUCTS - A LITERATURE-REVIEW

被引：39

|

作者：

KENNEDY, AM

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1983年 / 17卷 / 03期

关键词：

D O I：

10.1108/EUM0000000004812

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：31 / 88

页数：58

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