FORECASTING ACCEPTANCE OF NEW INDUSTRIAL-PRODUCTS WITH JUDGMENT MODELING

被引：10

|

作者：

SCOTT, JE

KEISER, SK

机构：

来源：

JOURNAL OF MARKETING | 1984年 / 48卷 / 02期

关键词：

D O I：

10.2307/1251214

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：54 / 67

页数：14

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