BENEFIT SEGMENTATION FOR INDUSTRIAL-PRODUCTS

被引：22

|

作者：

DEKLUYVER, CA ^{[1
]}

WHITLARK, DB ^{[1
]}

机构：

[1] UNIV VIRGINIA,COLGATE DARDEN GRAD SCH BUSINESS ADM,CHARLOTTESVILLE,VA 22903

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1986年 / 15卷 / 04期

关键词：

D O I：

10.1016/0019-8501(86)90019-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：273 / 286

页数：14

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