No news is good news? Press coverage and corporate public affairs management

被引：6
|
作者：
Meznar, Martin B. [1 ]
Johnson, Julius H., Jr. [2 ]
Mizzi, Philip J. [3 ]
机构：
[1] Arizona State Univ, Sch Global Management & Leadership, Int Management, Tempe, AZ 85287 USA
[2] Univ Missouri, Coll Business Adm, Strateg Management & Int Business, St Louis, MO 63121 USA
[3] Arizona State Univ, Sch Global Management & Leadership, Quantitat Business Anal, Tempe, AZ 85287 USA
来源：
JOURNAL OF PUBLIC AFFAIRS | 2006年 / 6卷 / 01期
关键词：
D O I：
10.1002/pa.35
中图分类号：
C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;
摘要：
Being in the public eye puts pressure on an organization's Public Affairs (PA) function. This study finds that firms more closely covered by the press tend to be more forceful in promoting their own position on social issues (social buffering). Press coverage is not associated with greater corporate efforts to comply with societal expectation (social bridging). Overall, press coverage is weakly associated with lowered perceived corporate public affairs performance. (C) 2006 John Wiley & Sons, Ltd.
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页数：11
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