PRICING IMITATIVE NEW PRODUCTS

被引：6
|
作者：
YOON, E
机构：
[1] University of Lowell, Lowell, MA
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 02期
关键词：
D O I：
10.1016/0019-8501(91)90030-J
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article develops an operational procedure for pricing an imitative new product that targets business customers. We view entry pricing as a component of overall entry strategy and suggest that an effective pricing must be consistent with the product's user-benefit, market-entry time, and overall positioning strategy. The results confirm that the entry price is positively associated with the product's user-benefit and negatively related to the product's entry time. © 1991.
引用
收藏
页码：115 / 125
页数：11
相关论文
共 50 条
  • [11] How Pricing Teams Develop Effective Pricing Strategies for New Products
    Feurer, Sven
    Schuhmacher, Monika C.
    Kuester, Sabine
    JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2019, 36 (01) : 66 - 86
  • [12] MODELS FOR NEW PRODUCTS PRICING DECISIONS - CONTRIBUTION TO THE CONCEPT OF PRICING STRUCTURE
    ZOLLINGER, M
    REVUE FRANCAISE DU MARKETING, 1984, 97 (01): : 43 - 60
  • [13] Pricing and Production Decisions for New and Remanufactured Products
    Wei, Feng
    Zhu, Yan
    Ma, Ting
    Huang, Qiaoyan
    Zhen, Zengshan
    Chen, Jinhui
    COMPLEXITY, 2022, 2022
  • [14] Optimal pricing for patent protected new products
    Chen, Miao-Sheng
    Shih, Yu-Ti
    APPLIED MATHEMATICS AND COMPUTATION, 2008, 197 (02) : 525 - 535
  • [15] PRICING STRATEGY FOR NEW PRODUCTS - GERMAN - SIMON,H
    SCHMALEN, H
    ZEITSCHRIFT FUR BETRIEBSWIRTSCHAFT, 1977, 47 (11): : 722 - 724
  • [16] OPTIMAL PRICING STRATEGIES FOR NEW PRODUCTS IN DYNAMIC OLIGOPOLIES
    DOCKNER, E
    JORGENSEN, S
    MARKETING SCIENCE, 1988, 7 (04) : 315 - 334
  • [17] Skimming or Penetration? Strategic Dynamic Pricing for New Products
    Spann, Martin
    Fischer, Marc
    Tellis, Gerard J.
    MARKETING SCIENCE, 2015, 34 (02) : 235 - 249
  • [18] PRICING STRATEGIES FOR NEW PRODUCTS - GERMAN - SIMON,H
    WIEDNEBBELING, S
    JAHRBUCHER FUR NATIONALOKONOMIE UND STATISTIK, 1979, 194 (04): : 427 - 429
  • [19] Differentiated pricing policy for new, remanufactured and refurbished products
    Gao, Pan
    Wang, Xu
    Jing, Yi
    Deng, Lei
    PROCEEDINGS OF THE INSTITUTION OF MECHANICAL ENGINEERS PART B-JOURNAL OF ENGINEERING MANUFACTURE, 2015, 229 (11) : 2063 - 2075
  • [20] EXPERIMENTAL APPROACH TO PRICING OF DISTINCTIVELY NEW DURABLE PRODUCTS
    PALDA, KS
    BLAIR, LM
    APPLIED ECONOMICS, 1971, 3 (02) : 73 - 84
12345