PRICING IMITATIVE NEW PRODUCTS

被引：6
|
作者：
YOON, E
机构：
[1] University of Lowell, Lowell, MA
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 02期
关键词：
D O I：
10.1016/0019-8501(91)90030-J
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article develops an operational procedure for pricing an imitative new product that targets business customers. We view entry pricing as a component of overall entry strategy and suggest that an effective pricing must be consistent with the product's user-benefit, market-entry time, and overall positioning strategy. The results confirm that the entry price is positively associated with the product's user-benefit and negatively related to the product's entry time. © 1991.
引用
收藏
页码：115 / 125
页数：11
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