HOW TO SELL A NEW PRODUCT TO INDUSTRY - 8 GUIDELINES FOR INDUSTRIAL INNOVATORS

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作者：

FOX, HW ^{[1
]}

机构：

[1] DEPAUL UNIV,CHICAGO,IL 60614

来源：

SAM ADVANCED MANAGEMENT JOURNAL | 1976年 / 41卷 / 03期

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中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

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页码：23 / 33

页数：11

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