GUIDELINES FOR MARKETING A NEW INDUSTRIAL-PRODUCT

被引：2

|

作者：

LUCAS, GH ^{[1
]}

BUSH, AJ ^{[1
]}

机构：

[1] TEXAS A&M UNIV,INST VENTURES NEW TECHNOL,COLLEGE STN,TX 77843

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1984年 / 13卷 / 03期

关键词：

D O I：

10.1016/0019-8501(84)90028-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：157 / 161

页数：5

相关论文

共 50 条

[1] A NEW APPROACH TO THE INDUSTRIAL-PRODUCT QUALITY
DUSMAN, F
[J]. STROJARSTVO, 1986, 28 (04): : 219 - 222
[2] PRELAUNCH SALES FORECASTING OF A NEW INDUSTRIAL-PRODUCT
MESAK, HI
MIKHAIL, WM
[J]. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1988, 16 (01): : 41 - 51
[3] INDUSTRIAL-PRODUCT DOCUMENTATION
KARLGREN, H
[J]. INTERNATIONAL FORUM ON INFORMATION AND DOCUMENTATION, 1988, 13 (01): : 3 - 10
[4] IMPROVING INTERFACE CONGRUENCE BETWEEN MANUFACTURING AND MARKETING IN INDUSTRIAL-PRODUCT MANUFACTURERS
RHO, BH
HAHM, YS
YU, YM
[J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 1994, 37 (01) : 27 - 40
[5] IMPLANTING NEW INDUSTRIAL-PRODUCT IDEAS INTO OPERATING COMPANIES
OMSEN, AH
EKESTROM, S
[J]. TECHNOVATION, 1987, 7 (01) : 23 - 37
[6] INNOVATION MANAGEMENT FOR AN INDUSTRIAL-PRODUCT
HORSMANS, JW
[J]. RESEARCH POLICY, 1979, 8 (03) : 275 - 283
[7] DEVELOPER ADOPTER RELATIONSHIPS IN NEW INDUSTRIAL-PRODUCT SITUATIONS
MORE, RA
[J]. JOURNAL OF BUSINESS RESEARCH, 1986, 14 (06) : 501 - 517
[8] ERGONOMICS IN INDUSTRIAL-PRODUCT DESIGN
HAUBNER, PJ
[J]. ERGONOMICS, 1990, 33 (04) : 477 - 485
[9] INDUSTRIAL-PRODUCT MANAGERS - AUTHORITY AND RESPONSIBILITY
ECKLES, RW
NOVOTNY, TJ
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (02) : 71 - 75
[10] TIMING OF MARKET-RESEARCH IN NEW INDUSTRIAL-PRODUCT SITUATIONS
MORE, RA
[J]. JOURNAL OF MARKETING, 1984, 48 (04) : 84 - 94

← 1 2 3 4 5 →