GUIDELINES FOR MARKETING A NEW INDUSTRIAL-PRODUCT

被引：2

作者：

LUCAS, GH ^{[1
]}

BUSH, AJ ^{[1
]}

机构：

[1] TEXAS A&M UNIV,INST VENTURES NEW TECHNOL,COLLEGE STN,TX 77843

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1984年 / 13卷 / 03期

关键词：

D O I：

10.1016/0019-8501(84)90028-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：157 / 161

页数：5

共 50 条

[21] INDUSTRIAL-PRODUCT ELIMINATION - MAJOR FACTORS TO CONSIDER
AVLONITIS, GJ
INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (02) : 77 - 85
[22] SOME HOLISTIC AND SOCIODYNAMIC ASPECTS OF INDUSTRIAL-PRODUCT DOCUMENTATION
MICHAEL, WP
INTERNATIONAL FORUM ON INFORMATION AND DOCUMENTATION, 1988, 13 (01): : 17 - 26
[23] THE EMULSAN POLYMER - PERSPECTIVES ON A MICROBIAL CAPSULE AS AN INDUSTRIAL-PRODUCT
GUTNICK, DL
BIOPOLYMERS, 1987, 26 : S223 - S240
[24] INDUSTRIAL-PRODUCT INNOVATION ORGANIZATION AND MANAGEMENT - JOHNE,FA
SHAW, F
R & D MANAGEMENT, 1987, 17 (01) : 78 - 79
[25] TURNAROUND STRATEGIES FOR MATURE INDUSTRIAL-PRODUCT BUSINESS UNITS
HAMBRICK, DC
SCHECTER, SM
ACADEMY OF MANAGEMENT JOURNAL, 1983, 26 (02): : 231 - 248
[26] DESIGNOR - A DECISION SUPPORT PROCEDURE FOR INDUSTRIAL-PRODUCT DESIGN
CHOFFRAY, JM
LILIEN, GL
JOURNAL OF BUSINESS RESEARCH, 1982, 10 (02) : 185 - 197
[27] MUSIC-VIDEO - INDUSTRIAL-PRODUCT, CULTURAL FORM
LAING, D
SCREEN, 1985, 26 (02) : 78 - 83
[28] CAUSAL-MODELS OF INDUSTRIAL-PRODUCT MANAGER PERFORMANCE
LYSONSKI, S
WOODSIDE, AG
1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING, 1988, 54 : 231 - 231
[29] TECHNOLOGY LICENSING - MARKETING OF A NON-TANGIBLE INDUSTRIAL-PRODUCT IN THE EEC AND NORDIC AGREEMENT COUNTRIES - IS DENMARK THE LINK
PFAFF, JF
VANOPDORP, J
PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE, 1991, 5 : 38 - 43
[30] INDUSTRIAL-PRODUCT INNOVATION - ORGANIZATION AND MANAGEMENT - JOHNE,FA
ROBERTS, N
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 1986, 6 (03) : 187 - 187

← 1 2 3 4 5 →