Key Donor Cultivation: Building for the Future

被引：4
|
作者：
Leonhardt, Thomas Wilburn [1 ]
机构：
[1] St Edwards Univ, Austin, TX 78704 USA
来源：
JOURNAL OF LIBRARY ADMINISTRATION | 2011年 / 51卷 / 02期
关键词：
cultivation; development; donors; fundraising; library friends groups;
D O I：
10.1080/01930826.2011.540550
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
The cultivation of key donors should be approached broadly, patiently, and carefully. One should involve a number of individuals, groups, and activities over a long but indefinite period. Important constituents include library advisory boards, past donors, and your advancement office. These constituents, along with meetings and cultural events, all go into the mix that forms the basis of an effective donor program.
引用
收藏
页码：198 / 208
页数：11
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