STUDY ANALYSIS OF STRATEGIC MANAGEMENT OF SMALL BUSINESS PROVIDERS: a literature review

Small service companies have played an increasingly important role in the growth of Brazilian economy. Such companies face new market situations such as competition, excellence in quality, knowledgeable and demanding customers, need to reach the market, culture and organizational climate, suppliers and many other variables are often not known by their administrators. The approach of Strategic Management presents the need to understand the variables and factors that make up the micro and macro environment of small businesses, the planning process and strategic actions that lead to the objectives and goals contributing to the success of companies on a competitive market The aim of this paper is to review literature on the Strategic Management concept, to identify how small service providers implement actions to support the strategic action. The research method was a bibliometric analysis through procedures for qualitative and quantitative research with a documental analysis of publications in the period from 2006 to 2012, searching for articles that contained in their titles the term "Strategic Management" based on data SciELO electronic library.