Drivers and outcomes of scenario planning: a canonical correlation analysis

Purpose - The paper's aim is to report a research study on the mediator and outcome variable sets in scenario planning. Design/methodology/approach - This is a cannonical correlation analysis (CCA) Findings - Twso sets of variables; one as a predictor set that explained a significant amount of variability in the second, or outcome set of variables were found. Research limitations/implications - The study did not involve random selection or assignment and used perception-based measures. Practical implications - The findings support scenario planning as a tool to reinforce certain decision styles and learning organization culture. Originality/value - A critical contribution to scenario planning research, this study brings some order to the variety of variables espoused to be involved in scenario work. Clear outcomes are a learning culture and intuitive/dependent decision styles. The study makes a real contribution to quantitative scenario studies.