BEHAVIORAL-SCIENCE OFFERS FRESH INSIGHTS ON NEW PRODUCT ACCEPTANCE

被引：9

|

作者：

SHAW, SJ

机构：

来源：

JOURNAL OF MARKETING | 1965年 / 29卷 / 01期

关键词：

D O I：

10.2307/1248773

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：9 / 13

页数：5

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