CROSS-NATIONAL COMPARISON OF CONSUMER HABITS AND INNOVATOR CHARACTERISTICS

被引：42
|
作者：
GREEN, RT
LANGEARD, E
机构：
[1] UNIV TEXAS,COLL BUSINESS ADM,AUSTIN,TX
[2] MARSEILLE UNIV,INST ADM ENTREPRISES,MARSEILLE,FRANCE
来源：
JOURNAL OF MARKETING | 1975年 / 39卷 / 03期
关键词：
D O I：
10.2307/1250899
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：34 / 41
页数：8
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