CROSS-NATIONAL COMPARISON OF CONSUMER HABITS AND INNOVATOR CHARACTERISTICS

被引：42

作者：

GREEN, RT

LANGEARD, E

机构：

[1] UNIV TEXAS,COLL BUSINESS ADM,AUSTIN,TX

[2] MARSEILLE UNIV,INST ADM ENTREPRISES,MARSEILLE,FRANCE

来源：

JOURNAL OF MARKETING | 1975年 / 39卷 / 03期

关键词：

D O I：

10.2307/1250899

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：34 / 41

页数：8

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