A study of relationship between chain stores operation with E-Commerce (China based)

The e-commerce is achieving an unprecedented development by the promotion of the world after the information techniques make great progress. At the same time, retail industry is playing a more important role than ever with the economic development. The importance of the retail industry is also growing and has chain trends. Chain management has the advantage of economy of scale. Economy of scale emphasizes not only the quantity itself but also low cost operations, high commodity turnover rate, function of the clarity and perfect management system, and increase the scale of the quantity of single commodity. The E-commerce applications plays an important part in improving the competitiveness of retail chains. Many retail giants have been gradually formed a certain network on the Internet with the view to further expanding the market. Meanwhile, the international chain retailers invest heavily in e-commerce technology, making a number of retail chain companies feel the enormous pressure of competition. The purpose of this study is to make the chain retail enterprises understand the current status of e-business applications, identify its own deficiencies, and implement improvement strategies to the chain retail enterprises. We also hope that this research will have positive meaning for the e-commerce application of retail chains. I describe the research background, research process and research methods. In the second chapter, the content of chain operation and categories, characteristics and the current status of chain are all analyzed. Besides, the trends of chain business development are proposed as the theoretical basis and analytical tools for joint research on the chain management and e-commerce. In the third chapter, the theoretical basis for electronic commerce is firstly analyzed. Then, the global development of e-commerce is reviewed historically and analyzed from a new perspective, which shows that the chain of e-commerce is a major force in business transformation. The fourth chapter in the response part of this article, based on the previous chapters the right chain operations and joint development of e-commerce strategies are explored.