A Link for Perceived Price, Price Fairness and Customer Satisfaction

This article examines whether perceived price increases price fairness and price fairness further promotes customer satisfaction in Indian commercial banks. It also finds the relationship between perceived price and customer satisfaction. Data were collected from 341 customers of scheduled commercial banks in Rajasthan (India). Results suggest that perceived price increases price fairness and price fairness increases customer satisfaction. Perceived price does not have any impact on customer satisfaction.