IS ADVERTISING NECESSARY

被引：0

|

作者：

MCKENNA, FR

机构：

来源：

PHI DELTA KAPPAN | 1961年 / 42卷 / 09期

关键词：

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

引用

收藏

页码：410 / 410

页数：1

相关论文

共 50 条

[21] Multichannel advertising: does print advertising affect search engine advertising?
Olbrich, Rainer
Schultz, Carsten D.
[J]. EUROPEAN JOURNAL OF MARKETING, 2014, 48 (9-10) : 1731 - 1756
[22] The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions
Lin, Long-Yi
[J]. AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011, 5 (21): : 8446 - 8457
[23] Exploring Advertising Equity in Fashion Advertising
Hess, Brooklyn
Phillips, Barbara J.
[J]. JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2018, 39 (02): : 192 - 205
[24] DEFINING MISLEADING ADVERTISING AND DECEPTION IN ADVERTISING
PRESTON, IL
[J]. JOURNAL OF MARKETING, 1976, 40 (03): : 54 - 57
[25] Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media
Marti, Caroline
Berthelot-Guiet, Karine
[J]. SOCIAL COMPUTING AND SOCIAL MEDIA: COMMUNICATION AND SOCIAL COMMUNITIES, SCSM 2019, PT II, 2019, 11579 : 417 - 433
[26] The advertising age encyclopedia of advertising.
Laird, PW
[J]. ENTERPRISE & SOCIETY, 2004, 5 (01) : 168 - 171
[27] COMPARATIVE ADVERTISING A SCHOOL OF ADVERTISING RIGOUR
SWINERS, JL
[J]. REVUE FRANCAISE DU MARKETING, 1983, 96 (05): : 83 - 93
[28] The advertising age encyclopedia of advertising.
Pope, D
[J]. BUSINESS HISTORY REVIEW, 2005, 79 (02) : 400 - 404
[29] Advertising Content and Television Advertising Avoidance
Wilbur, Kenneth C.
[J]. JOURNAL OF MEDIA ECONOMICS, 2016, 29 (02) : 51 - 72
[30] Public Service Advertising: the Advertising Council
Pimlott, J. A. R.
[J]. PUBLIC OPINION QUARTERLY, 1948, 12 (02) : 209 - 219

← 1 2 3 4 5 →