Cultural differentiation in product choice by outdoor tourists

被引：11
|
作者：
Du, Jie [1 ,2 ]
Buckley, Ralf [3 ,4 ]
Tang, Ya [1 ]
机构：
[1] Sichuan Univ, Coll Architecture & Environm, Dept Environm, Chengdu, Sichuan, Peoples R China
[2] Jiuzhaigou Adm Bur, Zhangzha Town, Sichuan, Peoples R China
[3] Griffith Univ, Int Chair Ecotourism Res, Gold Coast, Australia
[4] Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing, Peoples R China
来源：
TOURISM RECREATION RESEARCH | 2016年 / 41卷 / 02期
关键词：
Ecotourism; World-Heritage; nature; adventure; sightseeing; China; culture;
D O I：
10.1080/02508281.2016.1147212
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We compare geographic origins, demographics, motivations, information sources and satisfaction factors for tourists taking high-volume bus-based sightseeing tours and low-volume active hiking tours, respectively, at Jiuzhaigou Nature Reserve, Sichuan, China. Interests, behaviour and product purchases differ between domestic Chinese and international inbound tourists. The two groups also differ in motivations, information sources and factors affecting satisfaction. Product purchases by commercial tourists at this site are culturally mediated. This differentiation affects visitor management strategies for the site.
引用
收藏
页码：177 / 187
页数：11
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