OPTIMIZING MARKETING RESEARCH THROUGH COST-BENEFIT ANALYSIS

被引：2
|
作者：
DAY, RL [1 ]
机构：
[1] INDIANA UNIV,GRAD SCH BUSINESS,BLOOMINGTON,IN
来源：
BUSINESS HORIZONS | 1966年 / 9卷 / 03期
关键词：
D O I：
10.1016/0007-6813(66)90005-X
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：45 / 54
页数：10
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