OPTIMIZING MARKETING RESEARCH THROUGH COST-BENEFIT ANALYSIS

被引：2

|

作者：

DAY, RL ^{[1
]}

机构：

[1] INDIANA UNIV,GRAD SCH BUSINESS,BLOOMINGTON,IN

来源：

BUSINESS HORIZONS | 1966年 / 9卷 / 03期

关键词：

D O I：

10.1016/0007-6813(66)90005-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：45 / 54

页数：10

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