Prospects for Public Relations: Excellence Study results for communication in organizations

被引：8

作者：

Grunig, James E. ^{[1
]}

Grunig, Larissa A. ^{[1
]}

Ferrari, Maria Aparecida ^{[2
]}

机构：

[1] Univ Maryland, College Pk, MD 20742 USA

[2] Univ Sao Paulo, Escuela Comunicac & Artes, Sao Paulo, Brazil

来源：

REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION | 2015年 / 6卷 / 02期

关键词：

Public Relations; culture; symmetrical communication; asymmetric communication; diversity;

D O I：

10.14198/MEDCOM2015.6.2

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The communication in the organizations is affected by variables so much internal as day pupils to the organization, as the culture, the structure and the organizational management. Some of the results of the Excellence Study discussed in the present article demonstrate that the value of the public relations believes itself in the relational processes that the organizations develop with the public ones, especially with those that are located in the interior itself of the company.

引用

页码：9 / 28

页数：20

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