Prospects for Public Relations: Excellence Study results for communication in organizations

被引：8

作者：

Grunig, James E. ^{[1
]}

Grunig, Larissa A. ^{[1
]}

Ferrari, Maria Aparecida ^{[2
]}

机构：

[1] Univ Maryland, College Pk, MD 20742 USA

[2] Univ Sao Paulo, Escuela Comunicac & Artes, Sao Paulo, Brazil

来源：

REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION | 2015年 / 6卷 / 02期

关键词：

Public Relations; culture; symmetrical communication; asymmetric communication; diversity;

D O I：

10.14198/MEDCOM2015.6.2

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The communication in the organizations is affected by variables so much internal as day pupils to the organization, as the culture, the structure and the organizational management. Some of the results of the Excellence Study discussed in the present article demonstrate that the value of the public relations believes itself in the relational processes that the organizations develop with the public ones, especially with those that are located in the interior itself of the company.

引用

页码：9 / 28

页数：20

共 50 条

[1] The future of excellence in public relations and communication management
Moloney, Kevin
[J]. PUBLIC RELATIONS REVIEW, 2007, 33 (03) : 352 - 353
[2] EXCELLENCE IN PUBLIC-RELATIONS AND COMMUNICATION MANAGEMENT - GRUNIG,JE
CULBERTSON, HM
[J]. PUBLIC RELATIONS REVIEW, 1993, 19 (01) : 95 - 96
[3] Prospects for the study of the governance of public organizations and policies
Ellwood, JW
[J]. GOVERNANCE AND PERFORMANCE: NEW PERSPECTIVES, 2000, : 319 - 335
[4] The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation
Coombs, W. Timothy
[J]. JOURNAL OF COMMUNICATION MANAGEMENT, 2009, 13 (04)
[5] WEBSITES - A PUBLIC RELATIONS TECHNIQUE USED BY ORGANIZATIONS IN ONLINE COMMUNICATION
Venta, Ana-Maria
[J]. PROCEEDINGS OF THE COMMUNICATION, CONTEXT, INTERDISCIPLINARITY CONGRESS, VOL 2, 2012, : 276 - 285
[6] Public relations and sustainability: the quality of digital public communication of environmental governing organizations
Rothberg, Danilo
de Camargo, Mariana Gabriela
[J]. REVISTA INTERNACIONAL DE RELACIONES PUBLICAS, 2018, 8 (15): : 153 - 176
[7] The Excellence Study in Internal Public Relations, An International Paradigm
Ordeix, Enric
[J]. TRIPODOS, 2009, (24): : 41 - 51
[8] Organizational Communication and Public Relations: Prospects for Latin American studies
Krohling Kunsch, Margarida M.
[J]. REVISTA INTERNACIONAL DE RELACIONES PUBLICAS, 2011, 1 (01): : 69 - 95
[9] Do Organizational Interests Interfere with Public Communication of Science? An Explorative Study of Public Relations of Scientific Organizations in Taiwan
Lo, Yin-Yueh
Huang, Chun Ju
Peters, Hans Peter
[J]. EAST ASIAN SCIENCE TECHNOLOGY AND SOCIETY-AN INTERNATIONAL JOURNAL, 2019, 13 (04) : 557 - 574
[10] In search of communication excellence: Public relations' value, empowerment, and structure in strategic management
Tam, Lisa
Kim, Jeong-Nam
Grunig, James E.
Hall, Jeffrey A.
Swerling, Jerry
[J]. JOURNAL OF MARKETING COMMUNICATIONS, 2022, 28 (02) : 183 - 206

← 1 2 3 4 5 →