Proliferation of private labels in the groceries sector: The impact on category performance

被引：17

作者：

Olbrich, Rainer ^{[1
]}

Grewe, Gundula ^{[1
]}

机构：

[1] Univ Hagen, Fac Econ, Chair Mkt, Univ Str 11, D-58097 Hagen, Germany

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2013年 / 20卷 / 02期

关键词：

Assortment; Private labels; National brands; Pricing; Category performance; Resale price maintenance; Partial least squares (PLS);

D O I：

10.1016/j.jretconser.2012.10.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In consumer goods retailing, an increase in private labels on offer has been evident for several years now. Therefore, the purpose of this paper is to analyse how retailer assortment-policy measures and pricing-policy measures to promote the sales of private labels will affect the level of category performance. The findings, based upon POS scanning data from the German groceries sector, are at first view surprising since extending the range of private labels and reducing that of national brands does not lead to greater category performance. The paper offers important retailing, managerial and welfare economics implications of the findings. (C) 2012 Elsevier Ltd. All rights reserved.

引用

页码：147 / 153

页数：7

共 50 条

[31] HUMAN-CAPITAL AND PRIVATE SECTOR PERFORMANCE
RITZEN, JMM
PUBLIC FINANCE AND PERFORMANCE OF ENTERPRISES, 1989, : 97 - 108
[32] POOR PERFORMANCE OF PRIVATE CORPORATE SECTOR IN KERALA
PADMANABHAN, N
ECONOMIC AND POLITICAL WEEKLY, 1990, 25 (37) : 2071 - 2075
[33] What Is a Good Rank? The Effort and Performance Effects of Adding Performance Category Labels to Relative Performance Information*
Knauer, Thorsten
Sommer, Friedrich
Woehrmann, Arnt
CONTEMPORARY ACCOUNTING RESEARCH, 2021, 38 (02) : 839 - 866
[34] INTERACTION OF POSITIVE AND NEGATIVE LABELS WITH CATEGORY COMPOSITION IN ATTRIBUTE IDENTIFICATION CONCEPT PERFORMANCE
TOPPINO, TC
JOHNSON, PJ
JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1974, 102 (06): : 1035 - 1038
[35] IMPACT OF EMPLOYEES' JOB INSECURITY AND EMPLOYEE TURNOVER ON ORGANISATIONAL PERFORMANCE IN PRIVATE AND PUBLIC SECTOR ORGANISATIONS
Adesubomi, Abolade Dupe
STUDIES IN BUSINESS AND ECONOMICS, 2018, 13 (02) : 5 - 19
[36] The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels
Carlos Gazquez-Abad, Juan
Martinez-Lopez, Francisco J.
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, 2015, : 71 - 81
[37] The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study
do Vale, Rita Coelho
Matos, Pedro Verga
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, 2016, : 15 - 23
[38] Impact of sustainability labels in the tourism sector on consumers' perception and their travel behavior
Penz, Elfriede
Hofmann, Eva
Hartl, Barbara
INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2016, 51 : 563 - 563
[39] DO CORRECTIONAL INDUSTRIES ADVERSELY IMPACT THE PRIVATE SECTOR
GRIESER, RC
FEDERAL PROBATION, 1989, 53 (01) : 18 - 24
[40] THE IMPACT OF DEFENSE EXPENDITURES ON THE SAUDI ARABIAN PRIVATE SECTOR
LOONEY, RE
JOURNAL OF ARAB AFFAIRS, 1987, 6 (02) : 198 - 229

← 1 2 3 4 5 →