The Wine Commercial in English

The purpose of this paper is to show that it is possible to describe the language used in wine commercials in English by following the Systemic Functional Model developed by Michael Halliday and his followers. It is also possible to make a pedagogical proposal that may fit the different teaching levels in TEFL. The wine commercial is a kind of argumentative-hortatory genre; the texts used are brief and attractive to the students; and the lexico - grammatical features employed make this type of discourse appealing and useful to all levels of teaching. The corpus consists of 157 wine ads, the analyses of which allowed generalizations about the characteristics of wine commercials. Results showed the predominance of lexico grammatical features such as the use of independent declarative non- elliptical clauses, among others. The semantic analysis showed how the distribution of information is made into the Theme and Rheme sectors of the clause. A guide for possible implementation in different levels of teaching is included.