Use and Utility of Mobile Advertising for Small and Medium Business

被引：0
|
作者：
Marin Duenas, Pedro Pablo [1 ]
机构：
[1] Univ Cadiz, Dept Mkt & Comunicac, Cadiz, Spain
来源：
REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS | 2014年 / 12卷 / 01期
关键词：
Comunication; Mobile phone; Mobile advertising; SME'S; Utility;
D O I：
10.7195/ri14.v12i1.609
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This work represents the incursion into the ground at the confluence of mobile phone communication and advertising. The study focuses on measuring the knowledge, use and utility of mobile advertising for small and medium business.
引用
收藏
页码：462 / 493
页数：32
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