HOW CAN THE ADVERTISING DOLLAR WORK HARDER

被引：0

|

作者：

TWEDT, DW

机构：

来源：

JOURNAL OF MARKETING | 1965年 / 29卷 / 02期

关键词：

D O I：

10.2307/1249265

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：60 / 62

页数：3

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