THE EFFECTS OF A PRIOR LETTER AND COLORED QUESTIONNAIRE PAPER ON MAIL SURVEY RESPONSE RATES

被引：0

作者：

JOBBER, D ^{[1
]}

SANDERSON, S ^{[1
]}

机构：

[1] HUDDERSFIELD POLYTECH,DEPT MKT,HUDDERSFIELD HD1 3DH,W YORKSHIRE,ENGLAND

来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1983年 / 25卷 / 04期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：339 / 349

页数：11

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