SIMULATION FOR DECISION-MAKING IN MARKETING

被引：5
|
作者：
WEISS, DL
机构：
来源：
JOURNAL OF MARKETING | 1964年 / 28卷 / 03期
关键词：
D O I：
10.2307/1249157
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：45 / 50
页数：6
相关论文
共 50 条
  • [41] INTELLIGENT DECISION-MAKING THROUGH A SIMULATION OF EVOLUTION
    FOGEL, LJ
    OWENS, AJ
    WALSH, MJ
    IEEE TRANSACTIONS ON HUMAN FACTORS IN ELECTRONICS, 1965, HFE6 (01): : 13 - &
  • [42] THE ARBITRAL DECISION-MAKING PROCESS - A COMPUTERIZED SIMULATION
    GULLETT, CR
    GOFF, WH
    PERSONNEL JOURNAL, 1980, 59 (08) : 663 - 667
  • [43] COUNSELOR - SIMULATION GAME FOR VOCATIONAL DECISION-MAKING
    SHARAN, S
    COLODNER, C
    SIMULATION & GAMING, 1976, 7 (02) : 193 - 208
  • [44] VISUAL INTERACTIVE SIMULATION AN AID TO DECISION-MAKING
    HURRION, RD
    SECKER, RJR
    OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1978, 6 (05): : 419 - 426
  • [45] BUSINESS SIMULATION FOR DECISION-MAKING - HOUSE,WC
    ALT, FB
    INTERFACES, 1980, 10 (01) : 117 - 118
  • [46] SIMULATION, SYNTHESIS AND URBAN PUBLIC DECISION-MAKING
    GOLDBERG, MA
    MANAGEMENT SCIENCE SERIES B-APPLICATION, 1973, 20 (04): : 629 - 643
  • [47] The Application of Utility Theory in the Decision-Making of Marketing Risk Management
    Shi, Gonglong
    Wang, Qian
    PROCEEDINGS OF THE INTERNATIONAL ACADEMIC CONFERENCE ON FRONTIERS IN SOCIAL SCIENCES AND MANAGEMENT INNOVATION (IAFSM 2018), 2018, 62 : 303 - 310
  • [48] The Marketing Enlightenment from Consumer Behavior Decision-making Anomalies
    Lu Lingxia
    Wang Yanxun
    PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON THE GROWTH OF FIRMS AND MANAGEMENT INNOVATION, 2010, : 161 - 165
  • [49] THE MANAGERIAL FACTOR AND RESEARCH ON DECISION-MAKING IN AGRICULTURAL MARKETING FIRMS
    FRENCH, CE
    JOURNAL OF FARM ECONOMICS, 1965, 47 (01): : 23 - 35
  • [50] A model for decentralized decision-making of multi-products marketing
    Zhang Lei
    Zhao Wei
    Xin Zhanhong
    TIRMDCM 2007: PROCEEDINGS OF THE FIRST INTERNATIONAL CONFERENCE ON TECHNOLOGY INNOVATION, RISK MANAGEMENT AND SUPPLY CHAIN MANAGEMENT, VOLS 1 AND 2, 2007, : 715 - 718
12345