TIME MANAGEMENT IN NEW PRODUCT DEVELOPMENT - CASE-STUDY FINDINGS

被引:9
|
作者
ROSENTHAL, SR
TATIKONDA, MV
机构
[1] Boston University, Boston, MA
关键词
NEW PRODUCT DEVELOPMENT; TIME-TO-MARKET; TIME-BASED COMPETITION; PRODUCT DESIGN; PROJECT MANAGEMENT;
D O I
10.1016/0278-6125(92)90064-M
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
Rapid time-to-market for new products has been recognized as a critical capability for manufacturers aiming to succeed in an arena of time-based competition. This paper summarizes findings from seven case studies on the management of the time dimension in new product development projects. Challenges to achieving rapid time-to-market are identified, and directions for future research on product development projects are addressed.
引用
收藏
页码:359 / 368
页数:10
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