OF HORSESHOES AND HORSE RACES - EXPERIMENTAL STUDIES OF THE IMPACT OF POLL RESULTS ON ELECTORAL-BEHAVIOR

被引：65

作者：

ANSOLABEHERE, S ^{[1
]}

IYENGAR, S ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES,LOS ANGELES,CA 90024

来源：

POLITICAL COMMUNICATION | 1994年 / 11卷 / 04期

基金：

美国国家科学基金会;

关键词：

BANDWAGON EFFECTS; ELECTORAL MOMENTUM; HORSE RACE COVERAGE; OPINION POLLS;

D O I：

10.1080/10584609.1994.9963048

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The article examines the impact of poll results on voter support for candidates. An experimental design was used to manipulate candidates' level of support in reputable opinion polls. The poll results were presented in a television newscast. The effects of the poll-related news report were assessed with regard to voters' intention to vote, their assessments of the candidates' prospects, and their voting preference. Our results indicate that exposure to poll results influences individuals' preferences significantly (people become more positive toward the leading candidate) but not their intention to vote.

引用

页码：413 / 430

页数：18

共 32 条

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