AN EMPIRICAL-ANALYSIS OF THE RELATIONSHIP BETWEEN BRAND LOYALTY AND CONSUMER PRICE ELASTICITY

被引：200
|
作者：
KRISHNAMURTHI, L [1 ]
RAJ, SP [1 ]
机构：
[1] SYRACUSE UNIV,DEPT CHAIR MKT,SYRACUSE,NY 13210
来源：
MARKETING SCIENCE | 1991年 / 10卷 / 02期
关键词：
CHOICE AND QUANTITY PRICE ELASTICITIES; BRAND LOYALTY; PANEL DATA;
D O I：
10.1287/mksc.10.2.172
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：172 / 183
页数：12
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