INDUSTRIAL ADVERTISING EFFECTS AND BUDGETING PRACTICES

被引：19
|
作者：
LILIEN, GL [1 ]
SILK, AJ [1 ]
CHOFFRAY, JM [1 ]
RAO, M [1 ]
机构：
[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139
来源：
JOURNAL OF MARKETING | 1976年 / 40卷 / 01期
关键词：
D O I：
10.2307/1250671
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：16 / 24
页数：9
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