DEVELOPMENT OF NEUROMARKETING SYSTEM USING EMOTIV-EPOC DEVICE

被引：0
|
作者：
Angela Moreno, Luz
Augusto Pena, Cesar
Eduardo Gualdron, Oscar
机构：
来源：
REDES DE INGENIERIA-ROMPIENDO LAS BARRERAS DEL CONOCIMIENTO | 2014年 / 5卷 / 02期
关键词：
marketing; neuroscience; signal processing;
D O I：
10.14483/2248762X.8042
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper presents some advances obtained by the development of neuro-marketing systems. The aim of the systems is allow assessment of emotions that generates commercial advertising over viewers. The brain-computer interface Emotiv-EPOC was used for neuro-signals acquisition. The algorithms used for analysis of the advertising patterns are presented.
引用
收藏
页码：6 / 15
页数：10
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