IS THERE A GENERALIZED RISKY SHIFT PHENOMENON IN CONSUMER BEHAVIOR

被引：8

作者：

WOODSIDE, AG ^{[1
]}

机构：

[1] UNIV S CAROLINA,COLUMBIA,SC 29208

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期

关键词：

D O I：

10.2307/3150569

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：225 / 226

页数：2

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