BIG BUSINESS BLUNDERS - MISTAKES IN MULTINATIONAL MARKETING - RICKS,DA

被引：0

作者：

WALTERS, PGP

机构：

来源：

JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 1983年 / 14卷 / 03期

关键词：

D O I：

10.1057/jibs.1983.56

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：163 / 164

页数：2

共 35 条

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