BRAND ATTITUDES AS MEASURES OF ADVERTISING EFFECTS

被引：0
|
作者：
GREENE, JD
STOCK, JS
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1966年 / 6卷 / 02期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：14 / 22
页数：9
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