THE ADVERTISING, A STRATEGY OF SUCCESS FOR MICRO, SMALL AND MEDIUM ENTERPRISES IN THE CENTRAL AND SOUTHWEST REGION IN STATE HIDALGO

被引：0

作者：

Flores Jimenez, Ruth ^{[1
]}

Flores Jimenez, Ivette ^{[2
]}

Rodriguez Moreno, Rank ^{[2
]}

Vazquez Alamilla, Miguel Angel ^{[2
]}

机构：

[1] Univ Autonoma Estado Hidalgo, Adm, Grp Invest Adm Estrateg & Toma decisiones, Escuela Super Tlahuelilpan, Pais, Mexico

[2] Univ Autonoma Estado Hidalgo, Escuela Super Tlahuelilpan, Grp Invest Adm Estrateg & Toma decisiones, Pais, Mexico

来源：

INQUIETUD EMPRESARIAL | 2014年 / 14卷 / 02期

关键词：

MSMEs; advertising marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Companies must be prepared to develop comprehensive programs that require intelligent and responsible forms of competitiveness and productivity to be a part of success companies in global markets. The growth of large Mexican companies is based on the professional development of its staff and the expansion of knowledge. The aims of this study are: 1) identify the training key challenges for MSMEs and the training demands to higher education institutions and 2) propose marketing recommendations aimed to improve the marketing processes.

引用

页码：133 / 152

页数：20

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