INTEGRATIVE MODELS OF CONSUMER BEHAVIOR: A THEORETICAL REVIEW

被引：0
|
作者：
Lopes, Evandro Luiz [1 ,2 ]
da Silva, Dirceu [2 ,3 ]
机构：
[1] Univ Nove Julho UNINOVE, Adm Empresas, Sao Paulo, Brazil
[2] Univ Nove Julho PMDA UNINOVE, Adm, Sao Paulo, Brazil
[3] Univ Sao Paulo, Educ, Sao Paulo, Brazil
来源：
REVISTA BRASILEIRA DE MARKETING | 2011年 / 10卷 / 03期
关键词：
Consumer behavior; Integrative models;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The most debated topics in the area of Marketing is consumer behavior. It's no wonder the growing interest by this issue, because the mercantilist perspective, with a focus on transaction, is giving way to what is called Relationship Marketing, whose orientation is the maintenance of long-term consumers. With this in mind, it is proposed that with this study the preparation of a review of the key integrative models of consumer behavior, providing a critical reflection of its main basis and its evolution.
引用
收藏
页码：3 / 23
页数：21
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