The effects of brand origin country and made-in country on consumers' product evaluations and purchase intention

被引：12

作者：

Wu Jian ^{[1
]}

Fu, Guoqun ^{[1
]}

机构：

[1] Peking Univ, Guanghua Sch Management, Beijing 100871, Peoples R China

来源：

FRONTIERS OF BUSINESS RESEARCH IN CHINA | 2007年 / 1卷 / 03期

基金：

中国国家自然科学基金;

关键词：

brand origin country; made-in country; product evaluation; purchase intention;

D O I：

10.1007/s11782-007-0019-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research explores the different effects of brand origin country and made-in country on consumers' product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently. Product quality is perceived lower when a brand from developed country is manufactured in developing countries, however, this may not affect consumers' purchase intentions.

引用

页码：333 / 350

页数：18

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